The Fine Print

Businesses can have a funny relationship with marketing, especially small to medium sized businesses that have grown solely through direct sales efforts. To take their business to the next level, they know that marketing strategies will need to be employed like their dream Fortune 500 business model. However, there is always hesitation and anxiety when a marketing firm presents different tactics for the business’s long term marketing plan. Why? Effective marketing is a significant investment in both time and money that might not produce immediate results. The business owner will then try to cut corners financially or time wise and … Continue Reading

           In sales, we are constantly thinking about how to drive orders to our door and seal the “deal” with new prospects. In that pursuit, what are you doing to keep current customers coming back and buying even more products from your company other than quality, price and a personal relationship? If orders are low and the regular tactics do not seem to be working, the answer can be found in a low cost, high return customer incentive program.

            Incentive programs are an extremely powerful marketing tool, as they can … Continue Reading

Resealable Labels and Extended Content Labels

            Every year, millions of dollars and Man hours are locked up in courthouses across the nation due to product liability lawsuits. Think that your company is not at risk for insufficient labeling? Think again. Federal and state regulations for labeling are not becoming less stringent with time. Since the 1960s, product safety for consumers has been a hot button issue, as more pressure is exerted on the FDA by the consumers for sufficient product awareness and information. Federal guidelines … Continue Reading

Sunny Delight Instant Redeemable Coupon

When you think about coupons, is an image of a little old lady pulling out her  coupon wallet at the checkout the first thing that comes to mind? Toss that image out of your head, because coupons are coming back in a big way for every demographic. No matter what target audience your product’s sweet spot  is - coupons are smart and effective ways to  beat out the competition. Basically, the coupons of today can be so much more than your grandmother’s clipped coupons.

In this post, we will tackle IRCs or … Continue Reading