The Fine Print

Frito Lay In Store Display with Red Rail Strip and Yellow Channel Strip

The typical mass retail environment leaves a lot aesthetically to be desired. Blinding or overly dim fluorescent lighting, cheap linoleum flooring, shelves upon shelves of black wire racking or khaki colored metal shelving – Mass retail could not be less inviting. So as product distributors, when we brand and advertise at point of sale – why do some in store promotions look bored … Continue Reading

Roadhouse Grill Variable Data Scratch Off Card

Variable Information Printing

Variable Information Printing is a form of printing that uses a database to derive what to print on material. Also known as Variable Data Printing or Variable Image Printing can be used for a variety of sweepstakes types of promotions, such as peel and reveal tickets, scratch off cards and coupons. Variable Data Printing … Continue Reading

Product Packaging for Capri Blue Candle Company3000 messages a day. 2.6 seconds. Meaningless numbers unless you happen to sell products in a retail environment. Your consumers on average process 3,000 marketing messages a day and take 2.6 seconds to make a purchase decision. How do you beat the numbers and get more face time with your consumer? No body can buy time or erase the fact that global consumers are overloaded with brand advertising. In 2.6 seconds, … Continue Reading

Branded Promotional Surfboard Signage at a Bar

Brand names have taken a hit in the economic downturn. With uncertainty in the economy and basic necessities like food and gas becoming more expensive, everyone is feeling the effects of a paycheck that does not stretch as far as it used to. With nest eggs growing and utter lack of consumer confidence – saving money has become fashionable. There is no shame in whipping out a Groupon … Continue Reading

Scratch Off Tickets and Games

scratch-off-ticket

There are an array of different products that reinforce your brand message and entice customers into your sales funnel. But how do you get them to engage? To participate, to show up to any event or become a repeat customer? Its hard to make your customers jump through hoops, so incentive based promotions give them a reason to buy and interact with your brand. Scratch off tickets and … Continue Reading

Retractable Pulldown Sign Printed for Retail Store

 If you sell a product to the public or in a B2B environment, at one point in time you have worked with a graphic designer or art department to create promotional pieces using a printing vendor. Whether its your product’s packaging, an instant redeemable coupon, a brochure or a t-shirt, the … Continue Reading

Bottle Necker on Pompeian Olive Oil

   In previous posts, we have talked about the importance of using effective display space to distinguish your brand from your competition. Depending on your budget, you still can achieve giant results at the point of sale without offering a coupon or emphasizing your product area with in store marketing material. Neckers or Bottle Tags hung on the neck of your product’s packaging can be a great way to attract the eye’s attention.

            Neckers … Continue Reading

About two weeks ago, we discussed the emergence of electronic price tags in European retail stores. So this week, we wanted to show you a demo video of an electronic price tag in an American store front. As you can see, the electronic price tag does alot more than just show price – its also a great promotional tool. Pricing and promotions can be reset with a remote, saving you from hours of manual price updates. Going from Sale to Regular price and vice versa can be accomplished in mere seconds, saving you time on everyday store functions. … Continue Reading

           Many a marketing department since the dawn of modern marketing have used sweepstakes and contests as a means of boosting sales for their company. Some businesses like Reader’s Digest and Publisher’s Clearing House are build on the use of sweepstakes and contests. The main difference between a sweepstakes and a contest is a contest is won by demonstration of a skill whereas a sweepstakes prize is awarded by chance. It’s an effective means for gaining extra revenue during a traditionally slow season or actively engaging your consumer base to build your brand identity and loyalty towards your … Continue Reading

Electronic Pricers in France

In today’s market, technology reaches further into every aspect of our daily life every year.  Certain items and processes we would never dream of being mechanized or “smart” become the new standard within several years of their introduction.

 For example, I first saw self checkout machines in the 1990s in a designer organic food store in California. I did not pay much attention, because I thought it was a neat concept that never would be cost effective … Continue Reading